Monthly plans
$29 / $49 / $99 — phone answering is included from Growth up, not a separate product.
Starter
Professional website, AI chat on your site, and lead capture & alerts. Free to build — pay the month you go live.
- ✓ Professional website
- ✓ AI chat on your site
- ✓ Lead capture & alerts
- ✓ 500 website chats / mo
Growth
Everything in Starter, plus 24/7 phone & text answering, booking & scheduling, and customer memory. Phone is included — not a separate add-on.
- ✓ Everything in Starter
- ✓ 24/7 phone & text answering (included)
- ✓ Booking & scheduling
- ✓ Customer memory
- ✓ 200 voice min · 250 SMS / mo
- ✓ 1 phone number included
Pro
Everything in Growth, plus quoting & invoicing, CRM & full history, and priority support. Higher phone/SMS allowances for busy shops.
- ✓ Everything in Growth
- ✓ Quoting & invoicing
- ✓ CRM & full history
- ✓ Priority support
- ✓ 500 voice min · 750 SMS / mo
- ✓ Review & reputation automation
Included usage
Every metered capability shows its allowance and overage rate. Rates track Twilio + local TTS cost + margin.
| Usage | Starter | Growth | Pro | Overage |
|---|---|---|---|---|
| AI voice minutes | — | 200 /mo | 500 /mo | $0.08/min |
| SMS messages | — | 250 /mo | 750 /mo | $0.02/msg |
| Website chat | 500 /mo | 2,000 /mo | Unlimited | — |
| Phone number | — | 1 included | 1 included | $1.86/mo each |
| Keep your existing number | ✓ free | ✓ free | ✓ free | free |
Most trades use 60–120 minutes a month. If you go over, we tell you before you're billed.
Voice overage $0.08/min · SMS overage $0.02/msg · extra local numbers priced from Twilio $1.15/mo + margin.
True add-ons
These do not duplicate plan features. Booking, CRM, invoicing, and the AI phone receptionist are plan capabilities only.
Flat monthly or one-time prices — no unanchored “from $X”.
SEO Optimization Pack
On-page SEO, local schema markup, Google Business wiring, and a keyword map so your trade ranks in your town.
Social Media Autopilot
Auto-generated, on-brand posts to Facebook/Instagram/X on a schedule — Echo writes and posts so you don't have to.
Review & Reputation
Automatically request reviews after each job, showcase 5-stars on your site, and get alerted to anything below 4. Also included on Pro.
Content / Blog Engine
Echo writes SEO blog posts about your trade every week to pull in organic traffic — published straight to your site.
Online Store
Sell products or service packages online with cart + Stripe checkout, inventory, and order notifications.
Analytics Dashboard
See visitors, leads, calls, and revenue in one dashboard — know exactly what your website is earning you.
Email Marketing
Capture emails and send branded campaigns/newsletters; Echo drafts them so your list stays warm.
Logo & Brand Kit
A custom logo, color palette, and font system generated for your business — applied across the whole site.
Photo Gallery + AI Images
A before/after project gallery plus AI-generated hero imagery so your site looks premium without a photographer.
Role-Aware AI Chat
One chat assistant, three identities: owner can run payroll and check schedules, employees ask about hours and pay stubs, customers track jobs and request quotes — each sees only their own data. Never cross-leaked.
Team Scheduling & Time Tracking
Week-at-once (Mon–Fri) schedule entry for the whole team; start/end times auto-calculate hours. Employees see their own schedule; owner sees everyone's.
Employee E-File & HR Docs
Secure digital HR file for each employee: DOB, government ID, and Social Security card scans stored with 0600 permissions outside the public web root — HIPAA-aligned, owner-only access.
Marketing Composer + Echo Bot
Large AI-powered marketing workspace: answer a few questions, upload media, let Echo draft your campaign. 'Request Echo Bot' queues a human-in-the-loop review so real campaigns go out right.
Office AI Actions
Four real AI actions built in: draft a professional email, write a customer estimate, run a full customer analysis, or generate ready-to-post marketing copy — all grounded in your live business data.
AI Autonomous Setup + Payroll
Echo interviews the owner (employees, schedules, services offered) and auto-configures the entire site. When pay day comes, 'Process payroll this cycle' runs payroll via Stripe with per-employee amount confirmations before charging.
Customer Portal + Employee Dashboard
Customers log in to track their job status, view invoices, and leave reviews. Employees get their own dashboard: upcoming schedule, hours summary, and downloadable pay stubs — all wired to owner-managed data.
Landman Title Research
Automated chain-of-title runsheet for any Texas tract: live county deed retrieval, AI gap analysis, fail-closed certification. Per-tract report.
AI Sales Agent
Proactive sales assistant that qualifies leads and follows up automatically. Not included in any plan — the one true à la carte closer.
HR & Scheduling
Employee scheduling, time-off, and HR workflows for growing teams.
Loyalty Program
Points, rewards, and repeat-customer incentives built into your site.
Gift Cards
Sell and redeem digital gift cards with secure checkout.
Email & SMS Marketing
Capture emails, send campaigns, and SMS marketing alerts when a new lead comes in.
Waitlist
Capture demand when you're booked — notify customers when slots open.
Knowledge Brain
Ingest your docs, PDFs, and policies — the AI answers customers and staff from your own knowledge base.
Meeting Scribe
Auto-transcribe meetings and calls, extract action items, and email summaries to the team.
Task Manager
Project boards with AI-set priorities and progress tracking so nothing falls through.
Document Manager
Version-controlled document storage with AI search and automatic tagging.
Inventory Control
Track stock across locations with reorder alerts and one-click purchase orders.
Compliance Vault
Document retention, audit trails, and e-signature — stay audit-ready with SOC2-style controls.
Announcement Engine
Push one message to email, SMS, Slack, and Discord at the same time.
Smart Notifications
Context-aware alerts with priority scoring so the important things reach you first.
Facility Manager
Room and resource booking plus maintenance tracking for your space.
Integration Hub
Native connectors to 35+ platforms — connect the tools you already use.
Tax Return Preparation
AI-assisted tax return preparation and filing built into your client workflow.
AI Artificial Lift Optimization
Cut lease operating expense up to 30% with AI-optimized artificial lift.
AI Collectibles Grading
Instant AI grading and valuation for cards, coins, and collectibles.
LinkedIn AI Engine
AI-run LinkedIn presence — posts, outreach, and lead-gen on autopilot for B2B.
Echo Music Forge — Pro
AI music transformation studio (vocal-preserving style transfer): unlimited projects, all mastering targets (streaming/CD/vinyl/radio/club), consent-gated voice-clone harmonies, and stems/MIDI export.
Bundle true add-ons & save
Discounts apply to add-on subtotal only — never double-charge plan features.
Pricing FAQ
Is phone answering included in Growth?
Yes. Growth includes 200 AI voice minutes and 250 texts a month, on your existing number or a new one we provide.
What happens if I go over?
We notify you first. Overage is $0.08/min voice and $0.02/msg SMS, billed monthly. You can cap it.
Do I need to buy the receptionist separately?
No. It is the same employee, included from Growth up. There is no separate receptionist add-on.
What do I pay in month one?
Build free forever — $0 due today to generate and stage your site. You pay the plan month you go live (Starter $29, Growth $49, or Pro $99) plus any true add-ons you chose (for example AI Sales Agent at $39/mo). Usage overages only apply after included allowances and after we notify you.